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Chris has in-depth knowledge of the media world and broad based commercial and marketing experience which we valued. But what I particularly liked about Chris was the role he played as a critical yet constructive friend - pointing out things that didn't make sense, and then doing something about it.

Chris Gardner

MD Which? Publishing

"Chris is an extremely insightful leader and thinker in the areas of customer insight, data mining and digital direct marketing. He is both strategic and practical in the implementation of his ideas."

 

Luke Alvarez

CEO -Inspired Gaming Group

Chris Lawson: Multi-Channel Marketing Director

Chris Lawson – Founder and Remote CMO

Welcome to Moreno Marketing.

My goal is to provide clarity and impact for organisations on their transformation journey.

“Your CMO on tap without the overhead headache.”

I have 17 years senior level experience across successful start ups and world renowned brands.I’ve led successful, commercially focused digital marketing teams at The Guardian, Virgin Wines, Absolute Radio, Bauer, to name a few.

I enjoy the energy and passion of a start up and scale up operations both B2B and B2C, the challenge of limited budgets, limited resources but unlimited enthusiasm.

Rolling my sleeves up and leading by example is a key to what drives me. Most recently I have helped launch a start up initiative for Facebook and Freeformers to train 120,000 people up in digital skills across six countries and mentored students on a Business MBA programme.

I hope I can help your business. Please get in touch.

  • I help businesses on their digital transformation, whether they are traditional businesses intent on adapting, or new players intent on growing up.
  • I provide hands on support as well as strategic analysis on brand management, multi-channel marketing or  creating a direct to consumer strategy.
  •  I aim to provide a digestible pragmatic commercial marketing  plan with the consumer at the heart.
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    Skilled in digital marketing, brand management, CRM, content and multi-channel marketing strategies.
  • I have a network of skilled data scientists, creatives, product experts and growth hackers to pull upon.
  • I avoid creating impenetrable 60 page presentations full of theoretical business models -  missing the  chapter on "What do we do next?"