Managing business transformation- my philosophy

I look back at the last 12 years within the media industry and  understand that all the organisations I have worked at have gone through major disruption. Change has been the only constant, and it is a  great leveler.

Business transformation is now the norm,  it is  those that react best who will succeed. Quite often it is difficult to know when you  have succeeded.  It’s about having confidence in what you know as well as what you don’t know.

A think tank in America, Pew Research  analysed industries in flux  and came up with 3 golden rules.

  1. Always consider your audience first
  2. When times change, change your business
  3. Build capabilities for a new world.

This resonates with  my marketing philosophy.

  1.  Build  a mutually beneficial relationship with your customers.
  2.  Adapt to their changing needs and work out how that effects your business not the other way round.
  3. Finally understand how new technologies can be used to improve the lives of customers as well as the bottom line.

Content is still content even if the distribution method changes.  It is storytelling, and at its best exceptional storytelling lives on. It’s just the tools and equipment that change.

I believe that so many companies don’t listen to their customers that if you really do take notice you will beat the competition. Pick your battles and look at which ones you can win.  We are learning all the time and in a period of experimentation, stick to what you believe in, and stay true to your values.


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