About Me

Chris Lawson Moreno Marketing

Chris Lawson, Multi channel Marketing Director. Founder: Moreno Marketing

What I do successfully.

  • I help  organisations on their digital transformation.  I   specialise in creating a  multi-channel marketing strategy .
  • I have  a consistent record of commercial success within digital marketing, brand management & direct to consumer strategies.
  • Board level P&L accountability for international brands & leadership of marketing teams.
  • Expertise in transforming the customer experience & leveraging technology to deliver increased sales growth & profitability across digital & print platforms.
  • Specialist in developing CRM, social media, tablet, live & web content.
  • Proven Multi Channel Marketing Director

What I believe in.

My philosophy is to harness the power of technology, teams and audiences.  Backing up passion, creativity and instinct with consumer insight,  technology  and rigor.

Moreno-Marketing

I launched my consultancy practice in Nov 12 and I’m working  across a whole spectrum of organisations from  digital incubators and accelerators Springboard , BBC WorldWide Labs, and Seedcamp to  established media brands such as  Which Publishing . I am also finding time to work on  ground breaking charities such as Livity.

I am available for  consultancy, interim management, presentations and music recommendations.

My Inspiration

My life inspiration is music, hence the mixtape, – music is there to be shared. Music has heavily influenced my career and my  life,  I’m happiest seeing a band play in a muddy field or one of London’s great music venues.  Some of the companies I most admire Songkick, Scarlet Mist and Last FM. have all led the way in showing how technology can disrupt a traditional eco-system for the better and I’m privileged to have worked on numerous music and entertainment propositions myself such as Q and Absolute Radio.

The inspiration for the consultancy name is the  Perito Moreno Glacier  a spectacular glacier in Patagonia,  Argentina, well worth a visit.  I was blown away by the crystal clear ice and its clarity.  Something  I  hold true too is that at the heart of inspiration is clarity.

Moreno Mountains

Perito Moreno Glacier

My experience

My full career profile is available here.  My last full-time role was  overseeing multi channel marketing, digital marketing and all content revenues  at The Guardian. This was an  incredibly  exciting time for media in general as we broke  Wikileaks, Hackgate and went through  significant market change. I left The Guardian in Oct 12 to set up Moreno-Marketing.